Punctual Leadership Blog

Real Estate Agents

Is your agent bio holding you back?

by Punctual Abstract

Whether you’re a brand-new agent just getting your start in the industry, a veteran looking to take your business to the next level, or a broker who works with a dozen agents every day, your story matters.

No matter what area of the real estate industry you work in, your bio is your opportunity to explain why you got into real estate and why you should be trusted with the job. Your story is why homebuyers will choose you and not the competition, why a brokerage will call you in for that second interview.

So is your professional bio adding value or holding you back?

Three Keys to a Great Agent Bio

What makes you…odd?

We’re putting this item first because far too often overlooked. Your professional bio should not be a laundry list of your academic and professional accomplishments, because no matter how impressive they are, they don’t give the reader anything they can hold onto or relate to.

To connect with your reader, you need to show them who you really are. We’re all a bit odd. Share your odd side and you immediately create a sense of trust with your reader.

Did you play flute in your high school marching band? Put it in there. Do you devote five hours a week building a model train set? Share that information, pronto! Are you obsessed with Star Trek? Beam it up, Scotty!

If you can’t think of what to write down, start by creating a list of the following:

• 5 adjectives that describe you
• 5 action verbs that describe what you do
• 5 things you do that other agents don’t do

Consider your foundation story

Everyone in real estate got here in a different way. Everyone has a different foundation story. Your foundation story is one of the things that makes you unique.

What is it about you and your life experiences that made you the ideal person for the job you do? Did you have a moment where you discovered this is what you wanted to do? How did you get here? What made you this way?

These are the deep questions that answering will allow you to write your foundation story.

Define your dreams and role

Business today must be greater than business. It must be aspirational, aimed at making not only the business better, but they world better, too. So who do you want to help, and what do you want to achieve?

Try and avoid the cliche of “helping Americans achieve the dream of home ownership,” as this is in nearly every agent bio ever written. You can stick with that sentiment, but be specific and put it in your own words and flesh it out with an anecdote or two to make it unique.

If your agent bio has these three elements, you’re set!

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